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You Have a Mission
I can help you achieve it
Every one of my projects starts with establishing your mission and goals – your why. Then we discuss the strategy, or how to achieve that mission. Do you need to reach more people? Convert more of your audience into customers? Delight your customers more? Only when we know where the challenges are can we decide which solutions to focus on. What we ultimately work on may fall into any of these connected categories:
- customer experience
We must start with a strategic conversation first, because it’s easy to focus on the wrong part of your business. If you want to sell more of your products/services, you might need to invest in something like social media or email marketing, but if your brand is unclear or your sales process is bad, you’ll waste money and effort on marketing. On the other hand, if your marketing and sales are both good, but the customer experience and/or product are not, you’re losing out on repeat business and referrals.
In many cases, you may not know which part of your business needs attention. This is when we focus on performance analytics. I’ll set up systems to measure the effectiveness of marketing, sales, and customer service—and determine which areas need the most improvement.
Maybe your brand, marketing, sales, product, and customer experience are all in great shape, but you can’t keep up with demand – a great problem to have! If this is the case, I can help you save time by automating marketing, sales, and customer nurturing.
You may know exactly what your business needs, but you just haven’t been able to deliver on it. In this case, we can work on developing your team: hiring the right talent, developing your employees, giving the right job to the right person, and communicating/collaborating well.
“As a social media and marketing consultant to my company, Adrian did an excellent job creating our online marketing strategy. In addition to his marketing work, he has been a great sounding board for many other aspects of our project. Adrian is smart, creative, efficient, and hard working. I strongly recommend him in the areas of social media and online marketing.“
~ Joe Burros, startup founder and former client
Performance Reporting – what do we know?
Data Analytics – what do we need to learn?
- Sales Attribution – which marketing efforts drive the most sales?
- Customer Behavior – how satisfied and engaged are they?
Where can we improve operational efficiency?
Your brand is what your customers say about you…
- Do you know what they say?
- Is it what you want them to say?
CRM & Data Management
Fitting the product to the customer need
Experimenting with new approaches
Invest in what works best
Communication & Collaboration