Small Business Playbook During COVID-19

This is a partial, work-in-progress list of resources to help small businesses survive during the pandemic. If you have suggestions for additional resources or advice, please email me at adrian[dot]dahlin[at]gmail[dot]com. Government Resources The CARES Act passed by Congress in March included the Payroll Protection Program (PPP). PPP offers small businesses loans that turn into grantsContinue reading “Small Business Playbook During COVID-19”

Marketers Should Post More Frequently on Facebook

I was recently working on a social media strategy for a client and decided to refresh my knowledge with some research about the ideal number of posts per day on various platforms. The information I found about Facebook seemed a bit off. Most analyses focus on how to optimize the number of engagements per post.Continue reading “Marketers Should Post More Frequently on Facebook”

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