Lessons from “The Lean Startup”

For Christmas my sister gave me Eric RiesThe Lean Startup: How Today’s Entrepreneur’s Use Continuous Innovation to Create Radically Successful Businesses. It was a timely gift, because I started a business in September 2011 and began to learn about Lean Startup theory during the fall at networking events in Boston. This week I dove into the book, and lo and behold, it is a gold mine. Ries’ first 30 pages – rife with succinct advice and relevant case studies – have already provided new inspiration and validated aspects of my business strategy. The rest of this blog will chronicle lessons I learn from The Lean Startup as I venture through its pages. Follow me on Twitter @RedTuftedGiant to get updates about each new lesson learned, and check back in on this blog often.

Lesson #1: A strong brand image just needs to be recognizable, not necessarily relevant. I recognized the Lean Startup the second I removed the paper my sister had wrapped around it. I had never seen the book in person before, but I had seen it online once or twice. Its cover conveys nothing related to business, entrepreneurship or innovation. It has simply a blue jacket with the title, author’s name and a large, white, circular paintbrush stroke. That’s all it takes. As soon as you’ve seen this book cover once, you’ll recognize it forever.

Advertisements

Comment on this!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s